Fresh Market Update

Vidalia Valley Logo

Receive the Fresh Market Updates

Get the latest market conditions from our team of produce experts updated weekly. Delivered directly to your inbox.

Fresh Market Update | July 24, 2025

Jul 24, 2025 | Fresh Market Update | 0 comments

Cucumbers

Market

Down

N

Quality

Okay

Demand

Low

The cucumber market is currently experiencing low prices due to an abundant supply and limited demand. With Ohio, Michigan, and Pennsylvania entering peak production, this trend is expected to persist throughout the upcoming week. Additionally, Mexico is supplying product; however, quality remains inconsistent.

Lemons

Market

Up

N

Quality

Good

Demand

High

Smaller-sized lemons (165s and larger) are currently expensive and in limited supply due to the impact of California's heat driving fruit development toward larger sizes. Conversely, larger-sized lemons remain readily available with consistent supply levels.

Lettuce

Market

Stable

N

Quality

Good

Demand

Steady

The iceberg lettuce market has experienced a rapid decline over the past week, primarily due to a decrease in demand. Field-level monitoring is ongoing to address quality concerns, including tip and fringe burn, as well as insect damage. Although current supply levels are sufficient to meet demand, they remain relatively limited. The market is expected to recover in the coming weeks, particularly with the anticipated increase in demand as schools resume session.

Onions

Market

Stable

N

Quality

Excellent

Demand

Steady

Product availability remains accessible and consistent as California sustains strong production levels.

Peppers

Market

Stable

N

Quality

Okay

Demand

Steady

The green bell pepper market is beginning to show signs of slowing down. While the market remains steady for now, the start of production in Michigan and Ohio this week may contribute to a reduction in activity. California continues to produce strong volumes, whereas Mexico is supplying lower quantities with inconsistent quality.

Potatoes

Market

Stable

N

Quality

Good

Demand

Steady

The produce market has tightened following the strong demand observed during the holiday period. With storage sheds being cleared, inventory levels are expected to remain limited until the next harvest season.

Tomatoes

Market

Stable

N

Quality

Good

Demand

Steady

The tomato market remains stable for both round and Roma varieties. California is producing high-quality tomatoes, while Tennessee has recently started its season with satisfactory quality so far. Mexico has been exporting tomatoes with vibrant color, though the quality is assessed as moderate.

Fresh Market Update Subscribe Icon

Receive the Fresh Market Update

Get the latest market conditions from our industry experts.

You Have Successfully Subscribed! Fresh Market Updates will be on the Way!